E-BUSINESS MANAGEMENT
E-BUSINESS MANAGEMENT
Learn how to launch, build, and grow a successful ecommerce. The ultimate base of knowledge and skills for your online business.
- Comprehensive understanding of all you need to know to set up and run an online business successfully
- A fundamental base of knowledge based on real-world standard e-business theory and practice
- In addition to digital business theory, a core base of essential skills you can apply straightaway to develop and scale your company
- How to formulate your vision, and manage all stages of e-business planning, development and implementation
- Key principles of digital marketing and modern methods to maximise the growth of your business
- Extensive, detailed modules on all modern techniques and tools critical to online business success
- Includes the E-business Project Management course - the key foundation to managing successful projects and delivering results
- Highly practical and widely applicable skills to advance your business and career prospects
- In depth lessons on all aspects of e-business to significantly improve your chance of success
- Clear path to achieve your own business goals with confidence including Certificate of Completion
Intro - What We Will Cover
Do's and Dont's
Do's and Dont's
NDA's - Are you using them?
Vision Statement
Mission Statement
The Corporate Structure of an Online Business
Establishing Deliverables for each Team
Setting a Corporate Image Guide and Rules
The Art of being Agile
A Data Centric Way of Life - Planning your Platform for Growth
Open Source or Private IP invested in your platform
Planning for Software Development - The 80/20 rule or not?
Road Maps of Development
Having control of your Digital Assets
Online User Experience is Everything
The Mechanical Mindset
Projects vs Routines
Current Status Document
Existing User Journey Flow
What technology? How this simple decision could change the course of your company for ever
Customer Service Team (CST) - Inhouse or External
Search Engine Optimize (SEO) - The continues care of your content
Setting Your Up Standard Operating Procedures (SOP)
Production Staging and Development - Why You Must Split It Up
Recovery - Making Sure You Are Ready For When Disaster Strikes. PS, It Will Happen!
GDPR - Make sure you follow the rules of the EU
Brand or Product Marketing?
CRM - Digital Gold
Development does not need to break the bank
Platform Development cost vs Marketing costs
Legal side of data, Privacy Polices and Terms and Conditions - Why they are so important
The Importance of Great Content
Feature Creep - your worst enemy!
Who should be on your team and where can you get them?
Virtual assistants for repetitive work
Making peoples responsibilities very clear from the beginning
Managing IT - A different breed of staff!
Hiring the right development team or person
Hiring a designer - What kind of designer should get?
Hiring your marketing team or person
Training your staff - Keeping your team up to date
The connection between marketing and IT
The Development Process
Minimum Viable Product (MVP) - when are you ready to go to market
Automation for change - Deployment strategies
Data centers, what, how, where
Customer Journey (UI/UX) - The importance of prototyping
Heatmaps and client recording - Understanding your website real estate
Reporting Issues - (Systems Bugs)
Documentation and keeping track of changes
Recovery - Running recovery simulations
Quality Assurance - Check your work before you publish
Pre Deployment Check List
Make support for customers available easily and stay on top of it
Google Ecommerce and Tracking
Collecting Data
Deployments
Take a small breather
PPC and Social Media Advertising
Getting over the sales mans drop
Become a shark. Remember sharks must keep moving to stay alive
In God we trust everyone else bring data!
Data, Data, Data - analyze your data
UX / UI - Now we have data, what's next?
Funnels - improve your sales flow
The Difference in Development Mode and Maintenance Mode
A/B testing, a must!
Abandon Shopping Cart - They were just about to commit and buy! But didn't
How to get traffic to your site?
Mailing Campaigns - The way to reduce cost of conversion
Collect client reviews - Trustpilot
Justifying Cost and Growth of your Platform
Continued Development
Dealing with burnout
Automation of Primary Systems, like Email , FAQ's, etc
Keep your eye on the ball, we are at critical point!
Mobile app development
Social Media as a Way of Strengthening the Brand
Iteration - Review Data, Develop, Deploy and Repeat
Affiliates and Partners - Get others also help you distribute
24/7 or 5 days a week - When do you make the change?
Secondary products - Make money complimenting your product with others
Ready for a CTO?
Our E-Business Management program will teach you everything you need to know about setting up and running an online business successfully. In addition to digital business theory, you will gain a fundamental base of practical knowledge and develop essential skills that you can apply to advance your career prospects and grow your online business.
Improve your E-business project management skills, advance your career prospects, and start applying advanced, effective, and practical solutions for your business.
- Reviews
- Students
- Courses
Stuart Scott is the Business Mentor for Ocademy Global, Web Fuel Agency, and VMS International -- sister companies which share a focus on creating successful online businesses.
Stuart Scott is the Business Mentor for Ocademy Global, Web Fuel Agency, and VMS International—sister companies focused on creating successful online businesses.
With over 20 years of experience advising online businesses, Stuart has developed wide-ranging capabilities in the E-Commerce sector. He has collaborated with major corporations such as Google, Yahoo, British Telecom, and Philips, while also providing strategic counsel to numerous successful start-ups.
In recent years, Stuart has expanded his expertise into the regulatory sector, specializing in PCI compliance, FCA regulations, and cybersecurity. His approach integrates regulatory requirements with business objectives, ensuring that compliance and security measures enhance, rather than hinder, business performance.
Stuart excels in developing actionable E-Business strategies that align with a company’s vision, combining innovative, big-picture thinking with a strong background in execution and implementation. His significant experience in large-scale E-Business transformation and performance improvement programs underpins his frequent conference appearances as an expert speaker on topics including leadership, change management, enablement, and the intersection of business and regulatory compliance.
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Sun, 03-Oct-2021Katy WilsonThis was an outstanding program and the material was very detailed and practical. A few of the modules were challenging (to me so I watched them twice to take it all in) but Stuart is a great mentor. The course had given me a lot more confidence in interviewing for jobs (am looking at roles in start-ups)
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Fri, 01-Oct-2021J. Kim
I did the project management course first and have just finished the strategy hacking one. Both of these were excellent and I'm very satisfied. I've been doing the classes in the evenings as I'm planning to leave my current job soon to start my own business idea with another workmate. I definitely feel more confident and prepared now. Also the support during the program was helpful. Big thank you to Stuart and the Ocademy support team.
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Thu, 16-Sep-2021Tim Lee
This was a very good course. It covered so many different angles and I found it to be really clear and informative. Would recommend it to anyone thinking about starting an online business because it will prepare you for every part of the journey.
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Tue, 14-Sep-2021William Cornwall
Wow. I loved this program. Stuart explained everything very clearly and kept me engaged throughout. I had to go through a few of the modules more than once to get my head around the concepts but overall it was very useful.
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Mon, 30-Aug-2021Mark K.
Amazing course. Really comprehensive and well put together. I'm in the process of setting up a new business and found all of this information pretty invaluable.
Experience built on helping industry leaders.
